Recording and Production in the News

The Swoon Factory Adds To Its Stock Of Prism Sound Converters

Austrian audio post production and mastering facility The Swoon Factory has added to its stock of Prism Sound converters by investing in more ADA-8 units.

The Vienna-based facility, which celebrates its 10th anniversary this year, bought its first Prism Sound ADA-8 converter earlier this year and was so impressed with its performance that it has now acquired two more. The facility also owns an AD-2 converter and Maselec EQ and Compressor units.

“High quality sound is very important to us,” says Swoon Factory CEO and music producer Bernhard Thurner. “We have an analogue console and a wide range of analogue outboard equipment. We are using the converters to take the signal from our digital equipment and transfer it to the desk for the stereo mix. We are also using the converters to transfer audio from our outboard equipment into our digital workstation. This gives us the flexibility to work in both the analogue and digital domains, while still maintaining our high audio standards. The Prism Sound units were superior to everything else we looked at. They definitely increase our performance because we can now hear everything so much better, deeper and clearer. This means that we don’t make bad decisions based on bad converters.”

The Swoon Factory primarily handles rock and pop productions, along with casting shows and some post production for radio and television. Recent clients have included the Sofa Surfers, Falco, Starmania and a major library music project for the Vienna Symphonic orchestra.

“Prism Sound’s ADA-8 converters are digital audio’s answer to the Swiss Army knife,” Thurner adds. “We were very happy to have one unit and are now even happier because we have three.”